: pet shop case study

Useful things for dogs and cats, in a shop that’s fun to use.

SmartyPaws is a Romanian online pet store for dogs and cats. We built the brand, a headless store on smartypaws.eu and everything needed to launch it: emails, tracking and the first video ads. Customers pay by card or cash on delivery, and sets of products cost less than buying them one by one.

Headless, on purpose

We split the shop in two. Shopify handles products, stock, payments and a checkout people trust, on checkout.smartypaws.eu. The shop people see is our own site on smartypaws.eu, so pages load fast, show up well on Google and look like SmartyPaws instead of a template. Both sides use the same product list, so the site, the catalogue and the ads always match.

Everyday care, with personality

Painted mascots, cobalt blue and lime carry from the homepage to the emails and the ads. A pet finder asks who the gift is for and for which moment, then shows what fits, and the cart offers the matching set at a better price.

Measured honestly

Nothing tracks anyone before they accept cookies. After that, each visit, cart and order reaches Meta once, never twice, and Shopify keeps its own count of sales.